The Story of TAG Heuer and F1

Since its inception, TAG Heuer has established a brand image known for its "precision timing". In the late 19th and early 20th centuries, inventions and creations in industrial production, transportation, science and medicine continued to emerge, and the requirements for timing accuracy became increasingly stringent. During this period, TAG Heuer created many special timing products, such as the blood pressure meter chronograph for doctors, which was patented in 1908. The "Time of trip" instrument chronograph created in 1911, its main dial indicates daily time, while the two hands on the small dial can also time travel time. In 1914, TAG Heuer moved the precise chronograph from the pocket to the wrist and created the first wrist chronograph.

By the 1920s, the high accuracy and reliability of TAG Heuer stopwatches won the favor of major sporting events in the world. We became the official supplier of chronographs for many Olympic Games and the World Championships in Alpine Skiing. These events also laid a solid foundation for TAG Heuer to time racing, athletics and sailing competitions decades later.

Our partnership with the Formula 1 World Championship® began in 1969, when TAG Heuer reshaped the sports sponsorship landscape by putting its logo on F1® cars. In 1971, TAG Heuer moved beyond brand marketing to actively support the team, establishing its first partnership and beginning a decades-long collaboration with the legendary team in the racing world. The best TAG Heuer replica watches at captainthewatch.is.

TAG Heuer has been an integral player in the running of Formula 1 events since the 1970s and 1980s, working with the likes of Ferrari and McLaren. In 1992, TAG Heuer became the Official Timekeeper of the Formula 1 World Championship®, a role that not only further enhanced its brand status, but also integrated its technology into the timing and scoring systems at the heart of the event. We are the brains of Formula 1 (with precision timing).